Selling Costa Rica Year-Round: What Every Agency Needs to Know

Costa Rica isn’t limited to a single season—it’s a vibrant and diverse destination that can be promoted year-round. Understanding its seasonality is key to keeping your portfolio active and attracting different traveler profiles.

The high season, from December to April, appeals to those seeking sun, beaches, and guaranteed dry weather. The green season, from May to November, turns the country into a natural spectacle: lush landscapes, abundant wildlife, and authentic experiences away from the crowds. Plus, while the Pacific experiences its rainy season from August to October, the Caribbean enjoys its dry season—creating unique opportunities to diversify your offer.

Each season appeals to different profiles: families on winter holidays, photographers in search of dramatic scenery, or travelers looking for peace and connection with nature. Promoting Costa Rica year-round isn’t about selling more, but about selling smarter—matching the right version of the country to what each client truly desires.

Stay tuned for our next blog, where we’ll dive into how to position the green season as a powerful sales opportunity. In the meantime, if you’d like to design your annual strategy, reach out and let’s build your portfolio together.